Lay’s: Deep Ridged

  • Brand:Lay’s
  • Client:House of Secrets

A few months ago I worked on this bombastic transformation of a little normal chip becoming a large awesome deep ridged chip. The main challenge here was to find the right balance between realism and “tasty” look, the second being completely subjective per person.  I was busy with the modelling, look development and compositing. There was minor client feedback, but regardless of this the job was finished earlier than the budgeted time. The advantages of hiring the right person …