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Lay’s: Deep Ridged

Lay’s: Deep Ridged

  • Brand:Lay's
  • Client:House of Secrets

A few months ago I worked on this bombastic transformation of a little normal chip becoming a large awesome deep ridged chip. The main challenge here was to find the right balance between realism and "tasty" look, the second being completely subjective per person.  I was busy with the modelling, look development and compositing. There was minor client feedback, but regardless of this the job was finished earlier than the budgeted time. The advantages of hiring the right person ...

The joy of painting

The joy of painting

I got approached by a German game developer to create for them images of 5 buildings for their (under development) online strategy game. Since I had complete freedom, I decided to make little color concepts. For the first time in my life I'm painting in Photoshop!

The joy of painting

I started by picking two main hues - the orange and the dark green and then just started playing and finding out what I like. I think I'll be doing this much more in the future - just draft a rough 3D model and then paint over it to see where should I go with the colours and the light. Here are 3 other final images, along with a bit of the progress:

 

This one is an EMP cannon. Since it's only shooting electro-magnetic waves, I thought it should look fragile and innocent:

The joy of painting

 

This one is the Ion Defense Tower. It uses an old nuclear reactor and works best against low orbit space ships:

The joy of painting

 

Inspiration for this were oldschool spaceship drawings by artists like John Berkey. I tried to capture the retro look and vibe of the sci-fi movies of last century:

The joy of painting

LaComm: Tiffany

LaComm: Tiffany

tiffanyGroupSmall

Done at Fube

This is Tiffany – the mascot of the Gift Avenue online shopping experience. Tiffany had to emanate some of the qualities of the modern shopping girl – confident, sexy and fast-paced. Working with the clients from La Comm was a pleasure and after a few turns in the design process, here she is.

 

tiffanyCloseUp

 

And here are some stages during the process:

 

tiffanyMakingOf

Personal: Fat Robot

Personal: Fat Robot

dkralev-fat-robot

This is one of the several ideas which I had in mind when I started learning 3D Max. The main source of inspiration is a memory of a MTG card. I couldn’t remember the card and the artist, but the image of a fat robot-like creature was stil vivid when I created my version. The work process took me 2 days form scratch to final render.

Just a few years later I found the name of the MTG cart – it’s Myr Enforcer and the art on it is by Greg Staples.

 

Personal: Protoss

Personal: Protoss

Personal: Protoss

If for some reason you haven't heard of StarCraft, you should google it now (and be sorry that you missed it when it was the coolest game for PC). As with many other gamers, I was amazed by Blizzard's product. Here is the result.

Magenta: Snowcastle Residence

Magenta: Snowcastle Residence

Magenta: Snowcastle Residence

  • Client:Studio Magenta

For this project I had to capture the cosiness of a mountain apartment hotel. I chose for sunset light because of its comforting warm color and combined it with contrasty color scheme for more depth. Kostadin Kostadinov helped with the design and compositing. The picture on the wall is by Andrew Gonzalez. V-Ray's super fast displacement was used for the fireplace. The carpet is made with VrayFur.

Here are two more images from the same project: